Property Performance Reports

Property performance reports are an essential resource used to identify whether your property listing needs updating. They provide valuable statistics, such as how many views your listing has generated, which gives key insight into how effective the advert is performing and if it's priced correctly.

We know the advert is effective if the listing gets consistent views. The higher the daily views, the higher the chance of a potential buyer making an enquiry. If your property has received little interest, or the report shows that views have begun to dwindle, the marketing may need to improve. We recommend refreshing the listing by adding more photos, altering the description, or updating the price. Other alternatives include adding a Premium Listing which can help attract buyers' attention.

For properties to sell quickly, and achieve the best price, the marketing needs to be exceptional. This includes high-quality professional photography, an engaging and informative description, and a detailed floorplan. The performance report can showcase whether you advert could benefit from adding these components.

Reports allow you to compare your property's views with other similar properties on the market. This will allow you to gauge whether all interest for properties of your type and location is low or if there is an issue with your advert. If, upon comparing your property with other listings, it's still generating the same or more views, yet you're not receiving enquiries, it may be due to the price. This data can inform whether or not a reduction or increase is necessary.

If you decide a reduction is required, take some time to consider a relaunch strategy. While it will not appear as a new listing, a reduction of 2% or more on Rightmove will trigger your property listing to go out on their email alerts, reaching new potential buyers. This can be a great opportunity to simultaneously refresh the listing to help boost the advert's exposure at the new price.

Property performance reports are sent monthly but can be requested at any time. Should you wish to discuss your reports with a team member, or have a team member review your property listing to suggest possible improvements, please let us know, and we would be happy to schedule a call.