A question we should all be asking.
The click through rate or for short CTR is the number of people who are clicking on your property to view the full details, pictures and estate agency branding on rightmove.co.uk.
It's one of the essential features of having an online estate agency as without views, and there would be no sales.
To increase the CTR an estate agent should invest in premium quality photography and the best promotional packages on any major property portal like rightmove.co.uk or zoopla.co.uk. If this is done then it can be expected to receive a large number of enquiries.
2. Use an estate agent which can see the details of each property they list on rightmove.co.uk.
Griffin Property Co has an average of a 7% click through rate and we monitor our analytics daily, we look after the properties which are getting fewer views by upgrading their photos and writing a better description. A great way of checking your stats on rightmove.co.uk is to click the "details views" button.
3. Use an estate agent which will not just rely solely on Rightmove to show their listings
Most estate agents use rightmove.co.uk and no other options for their listings, Griffin Property Co not only uses Rightmove but Google business listings, Facebook, Instagram, Pinterest, Zoopla.co.uk, Primelocation.co.uk and their website. This gives a better chance of a property to be viewed and sold more quickly.
Lastly and most importantly, Rightmove.co.uk produces a property performance report once a week for every listing on their website, an agent should have access to this and should use it to monitor their results. This can let them know how to improve the CTR on your listing for better performance. They also have a great tutorial video which you can watch here.
Are you interested in selling your property for £245? Use Griffin Property Co
If you are selling a property on Rightmove, you will most likely want to keep track of how many views your property receives. Rightmove currently does not provide a visible counter for each property. While it is impossible to determine the exact number of views for a Rightmove listing, you can gauge the general popularity and level of interest in your property by looking at the number of inquiries, viewing requests, and the overall duration the property remains available on the website.
On Rightmove, the guide price represents the initial price set by the seller for their property. It typically serves as the minimum offer they are willing to accept, allowing sellers to gauge the market's response. However, guide prices are not fixed and may vary depending on factors like the time of year or even the specific day of the week. Interestingly, guide prices tend to be higher on weekends compared to weekdays due to the increased number of potential buyers browsing listings during the weekend. This dynamic pricing strategy helps sellers assess the market and adjust their guide price accordingly.
According to the Office of National Statistics, the average <a href="https://www.ons.gov.uk/economy/inflationandpriceindices/bulletins/housepriceindex/january2022#:~:text=The%20average%20house%20price%20in%20England%20is%20now%20at%20a,%C2%A3159%2C000%20(Figure%203)." target="_blank">UK house price has risen to a record £292,000,</a> a rise of 9.6% from the previous year. It's probably no surprise that people are seizing the opportunities to join, move, or jump off the property ladder with house prices rising.Read More
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